Privacy policy

Privacy Policy

Last updated: August 25, 2026

LUX&MO is operated by World Link Co., Ltd. (“LUX&MO,” “we,” “us,” or “our”). We operate this store and website, including all related information, content, features, tools, products, and services, to provide you with a curated shopping experience (the “Services”).

Our store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, disclose, and otherwise process your personal information when you visit or use our website, make a purchase or other transaction, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy regarding the collection, processing, or disclosure of personal information, this Privacy Policy will apply.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understood how we collect, use, and disclose your information as described below.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you or another person. Personal information does not include information collected anonymously or information that has been de-identified so that it cannot reasonably identify or be linked to you.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

Contact information, including your name, billing address, shipping address, phone number, and email address.
Payment and financial information, including payment card information, payment method, transaction details, payment confirmation, and other payment-related information.
Account information, including your username, password, preferences, settings, and other account details.
Transaction and shopping information, including products you view, add to your cart or wishlist, purchase, return, exchange, or cancel, as well as your transaction history.
Communications with us, including information you provide when contacting us or submitting a customer support inquiry.
Device information, including information about your device, browser, network connection, IP address, and other identifiers.
Usage information, including information about how and when you access, interact with, or navigate the Services.

Sources of Personal Information

We may collect personal information from the following sources:

Directly from you, such as when you create an account, place an order, use the Services, contact us, or otherwise provide information to us.
Automatically through the Services, including information collected from your device and through cookies and similar technologies.
From service providers, including companies that provide technology, payment processing, analytics, fulfillment, shipping, customer support, and other services on our behalf.
From business partners and other third parties, where permitted by applicable law.

How We Use Your Personal Information

Depending on how you interact with us and the Services, we may use your personal information for the following purposes:

Providing and Improving the Services

We use your personal information to provide and improve the Services, including to:

Process payments and transactions.
Fulfill and ship orders.
Process returns, exchanges, cancellations, or other transactions where applicable.
Create and manage your account.
Remember your preferences and products you may be interested in.
Send notifications related to your account or orders.
Provide customer support.
Enable product reviews or other features.
Personalize your shopping experience and recommend relevant products.
Improve the performance and functionality of our website and Services.

Marketing and Advertising

Where permitted by applicable law, we may use your personal information for marketing and promotional purposes, including sending marketing or promotional communications by email or other channels and displaying advertisements for our products or Services.

Advertising may be personalized based on your interactions with our website, products you have viewed or purchased, items added to your cart, and other activity associated with the Services.

Where required, we will obtain your consent before sending marketing communications or using your information for certain advertising purposes.

Security and Fraud Prevention

We may use personal information to:

Authenticate accounts and transactions.
Provide a secure shopping and payment experience.
Detect, investigate, prevent, or respond to fraudulent, illegal, malicious, or unsafe activity.
Protect our website, Services, customers, and business.

If you create an account, you are responsible for keeping your account credentials secure. Please do not share your username, password, or other account access information with others.

Communicating With You

We use your personal information to communicate with you, respond to inquiries, provide customer support, send order-related information, and maintain our customer relationship with you.

Legal and Regulatory Purposes

We may use your personal information where necessary to comply with applicable laws, regulations, legal obligations, or valid legal processes, including requests from courts, law enforcement agencies, or government authorities.

We may also use information to investigate or respond to disputes, legal claims, litigation, or potential violations of our Terms of Service or other policies.

How We Disclose Personal Information

We may disclose personal information to third parties where reasonably necessary for legitimate business purposes and as permitted by applicable law.

This may include:

Shopify and service providers that support our website and business operations, including payment processing, IT services, analytics, customer support, cloud storage, order fulfillment, and shipping.
Business and marketing partners that assist us with advertising, analytics, marketing, or promotional activities.
Shipping and logistics providers where necessary to fulfill and deliver your order.
Third parties at your direction or with your consent, including where you choose to interact with third-party integrations, social media features, or other external services.
Our affiliates or companies within our corporate group, where applicable.
Government authorities, regulators, courts, or other parties where disclosure is required or permitted by applicable law.
Parties involved in a business transaction, such as a merger, acquisition, restructuring, financing, sale of assets, or similar corporate transaction.

We may also disclose information when necessary to enforce our policies, protect our legal rights, protect the Services, prevent fraud or abuse, or protect the rights and safety of our customers and others.

Relationship With Shopify

Our store and Services are hosted and supported by Shopify.

Shopify collects and processes certain personal information relating to your access to and use of the Services in order to provide, maintain, protect, and improve Shopify’s services and our online store.

Information submitted through our Services may be transmitted to Shopify and other service providers, including providers located outside the country or region where you live.

We may also use certain Shopify features that use information from your interactions with our store, Shopify, and other merchants to provide enhanced functionality, analytics, security, personalization, or advertising services.

In certain circumstances, Shopify may be responsible for processing your personal information and responding to requests relating to that processing.

For more information about Shopify’s privacy practices and your privacy rights relating to Shopify, please review the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, and similar technologies to operate the Services, remember your preferences, understand how visitors use our website, improve website performance, measure marketing effectiveness, prevent fraud, and provide relevant advertising.

Depending on where you live, you may have the right to control or reject certain non-essential cookies or other tracking technologies.

Where required by applicable law, we will obtain your consent before using certain cookies or similar technologies.

You may also be able to manage cookies through your browser settings or the privacy and cookie controls available on our website.

Third-Party Websites and Links

The Services may contain links to websites, applications, social media platforms, or other online services operated by third parties.

If you visit a third-party website or service, its privacy practices and terms will apply. We are not responsible for the privacy, security, accuracy, or practices of websites or services that we do not own or control.

The inclusion of a third-party link does not necessarily imply our endorsement of that third party or its content.

Children’s Privacy

The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority applicable in their jurisdiction.

If you are a parent or legal guardian and believe that a child has provided personal information to us, please contact us using the information below so that we can review and, where appropriate, delete the information.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “sell” or “share,” as those terms may be defined under applicable privacy laws, personal information belonging to individuals under 16 years of age.

Security and Retention of Your Information

We take reasonable administrative, technical, and organizational measures designed to protect personal information.

However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

Please avoid sending sensitive or confidential information through unsecured communication channels.

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to maintain your account, provide the Services, fulfill transactions, comply with legal and regulatory obligations, resolve disputes, prevent fraud, and enforce our agreements and policies.

Retention periods may vary depending on the type of information and applicable legal requirements.

Your Privacy Rights and Choices

Depending on where you live and applicable law, you may have certain rights regarding your personal information, including:

Right to Access / Know: You may have the right to request access to personal information we hold about you.
Right to Delete: You may have the right to request deletion of certain personal information we maintain about you.
Right to Correct: You may have the right to request correction of inaccurate personal information.
Right to Data Portability: In certain circumstances, you may have the right to receive a copy of your personal information in a portable format or request that it be transferred to another party.
Right to Opt Out of Sale, Sharing, or Targeted Advertising: Depending on applicable law, you may have the right to opt out of certain uses or disclosures of your personal information for targeted advertising or activities legally defined as a “sale” or “sharing.”
Right to Withdraw Consent: Where processing is based on your consent, you may have the right to withdraw that consent, subject to applicable law.
Right to Manage Marketing Communications: You may unsubscribe from promotional emails at any time by using the unsubscribe link included in those emails.

Even if you unsubscribe from promotional communications, we may continue to send non-promotional communications that are necessary for your account, transactions, purchases, customer service requests, or other business purposes.

Where applicable, we may recognize legally required browser-based opt-out preference signals, such as Global Privacy Control.

You may exercise applicable privacy rights through the privacy controls available on our website or by contacting us using the information provided below.

We will not discriminate against you for exercising privacy rights available to you under applicable law.

We may need to verify your identity before processing certain requests. Where permitted by law, you may also designate an authorized agent to submit a request on your behalf. We may require evidence that the agent is authorized to act for you and may separately verify your identity.

Complaints

If you have questions or concerns about how we process your personal information, please contact us using the contact information below.

Depending on where you live, you may also have the right to lodge a complaint with your local data protection or privacy authority or appeal certain decisions relating to your privacy request.

International Transfers

Because we operate internationally and use global service providers, your personal information may be transferred to, stored in, or processed in countries or regions other than where you live.

Where required by applicable law, we will use appropriate safeguards for international transfers of personal information.

For transfers of personal information from the European Economic Area or the United Kingdom, where applicable, these safeguards may include recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses, applicable UK transfer mechanisms, or transfers to jurisdictions officially recognized as providing an adequate level of data protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, Services, technologies, or applicable legal and regulatory requirements.

When we update this Privacy Policy, we will publish the revised version on this website and update the “Last updated” date above. Where required by applicable law, we will provide additional notice regarding material changes.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, or if you would like to exercise any privacy rights available to you, please contact us:

LUX&MO
Operated by World Link Co., Ltd.

Address:
Room 601, 1-2-12 Kawaramachi
Chuo-ku, Osaka-shi, Osaka 541-0048
Japan

Email: luxmoshop@luxmo.jp
Phone: 050-8893-2199